Nattakan “Kwang” Vichiankavee and her older brothers Nat and Vut have the sweetest set-up in Bangkok. They’ve opened chic gelato booth Deerato (fb.com/deerato, IG @deerato ), which currently is a hit among the city’s foodies. We catch up with the siblings to find out the secret behing their success, what it’s like working with family and where we can find them next.
HOW DID DEERATO GET STARTED?
It began with our shared passion for premium Italian gelato and the problem of finding some we liked in Bangkok. So we thought why not make our own? That’s how Deerato was founded. We wanted to give customers a unique experience in decorating their gelato as opposed to having it plain, so we’ve come up with creative toppings like syrup syringe and marshmallow sticks, which became an instant hit. From our first booth event, the feedback we received exceeded our expectations. Lots of people were sharing photos of our gelato on their Facebook pages and Instagram accounts including top food bloggers, which garnered over 10,000 likes.
ARE YOU INTO THE FROZEN YOGHURT CRAZE?
Although we love all types of frozen dessert, our favourite has to be gelato. It has more variety in terms of flavours and taste, and the silky-smooth texture makes it incredibly delicious. While it’s not calorie-free, this guilty pleasure is actually lower in fat and sugar than regular ice cream.
WHAT’S THE ONE FLAVOUR WE SHOULDN’T MISS AT DEERATO?
We all have our picks but our customers seem to love the chocolate based flavours. I’d recommend our signature Ferrero Rocher Chocolate, which is packed with chocolate and hazelnut-a great choice for the chocoholics. As for toppings, we love the chocolate syrup syringe, as it goes with all gelato flavours, and some colourful sprinkles to make instagram worthy and super delicious.
WHAT’S THE BEST PART OF WORKING WITH YOUR SIBLINGS?
We’re a close knit family, so everyone has the freedom to give their opinions. And we deal with issues together as a unit. Having support from my siblings is the best part. Although Nat and Vut both have full-time jobs, their dedication and contribution to Deerato has been vital and I don’t think we would have got this far if it weren’t for all three of us pulling the weight.
ANY ADVICE FOR THOSE WANTING TO START THEIR OWN BUSINESS?
The most important thing to remember is that you must have a real passion for what you want to do. If you don’t love it, don’t do it. There’s no point starting something half-heartedly. The next part is to dedicate your time to studying and learning about it. This includes knowing where you stand as a brand, who your competitors are and what makes you different in the market. We’ve always believed the saying “Don’t wait for an opportunity when you can create one.” So if you would like to start a business, you have to be prepared to take a leap and work hard in order to achieve success.